Today, we looked at brochures to figure out what makes a brochure interesting and effective. If you want some review or additional ideas, here are some links:
Elements of Effective Brochure Design
Brochure Design
Remember, you are trying to "sell" your region of the colonies to people who would benefit from living there. Think about what makes sense. For example, inviting farmers to live in New England, where there was not much large-scale farming, does not make sense.
HOMEWORK: Keep working on your brochure! Check the team calendar for ideas about what to do, or check the lists below.
What kind of information do we find in brochures?
- Schedules, timetables, calendars
- Map/directions, location
- Special events
- Short descriptions of history/background
- Important dates
How do brochures catch our attention?
- Big font, eye-catching titles, bright colors
- Use of superlatives (biggest, tallest, most, best)
- EXCLAMATION POINTS!!!!
- Pictures of people having fun
- Pictures of pretty landscapes
- Bold headers
- Catchy phrases and slogans (fun for the whole family!!!)
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