Today in class, I traumatized a bunch of you by showing you that SPCA ad… you know the one, with the sad Sarah McLachlan music and the poor little puppies and kitties? I did that to introduce the idea of a PSA - public service announcement - and what a PSA includes. We looked at a range of non-video PSAs and identified the key components, so that you could start thinking about that as we continued with…
THE NINE RULES OF MERCANTILISM!!! So we've been talking about trade, and why the colonies were created, plus what Britain wanted from them. It all goes back to mercantilism, the idea that wealthy countries should create colonies to provide raw materials, buy finished products, and generate wealth. Yesterday, you started reading a number of "rules" of mercantilism, explaining how countries should try to use their colonies to generate wealth. Today we continued to review those rules and look at how we could translate those into more modern terms. Tomorrow, you are going to pick ONE of these rules to explain in PSA format. This includes:
A snappy, attention-grabbing slogan;
An eye-catching visual image;
A brief explanation of what you mean.
HOMEWORK: Your homework for tonight is to finish translating the rules (if needed), and to make a rough draft of your ideas for your PSA.
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